Rationale - Data Visualisation
The primary goal in creating this data visualisation was to display clear and concise graphics that would allow the viewer to compare and analyse each individual representation alongside each other.
The pie charts were placed on a wave-like graphic I created so as to give the data visualisation a unique flow. The data on the line graph overlaps to encourage and allow ease for the viewer to compare.
The grey background was chosen due to its neutral nature, and the green, red and grey colours were chosen for the pie charts due to the colour association with green being positive and red being negative. The colour scheme chosen for the line graph were solely due to their complimentary nature, and that they did not clash with the colour scheme of the rest of the visualisation.
Two fonts were used, and three font sizes. (Header, sub-header and body text)
Insignia LT Std Roman for headers
Interstate Cond Mono - Lgt for text